ISH---Feel Free-- COPENHAGEN.DENMARK

ISH Agents Company in Greater China
(Chinese Mainland, Hong Kong, Macao and Taiwan)
Guang Dong Harmony Keysting Trading Co., Ltd
Keyond Chan：kc@harmonykeysting.com
Mobile Phone：13924841109


ISH Alcohol-free drinks crafted in Copenhagen, Denmark

About ISH

ISH offers one of the world’s broadest and most award-winning ranges of non-alcoholic wine, spirits and cocktails that all deliver on the experience we know and love, but with one major difference – no alcohol.
The ISH range gives you the freedom to choose. It doesn’t have to be 5 o’clock somewhere for you to enjoy your wine moment. Bubbly for breakfast? We say go for it! You can blend our spirits with your favorite mixers to create those classic cocktails – buzz-free. Or, you can use them in conjunction with other spirits, allowing you to simply reduce your alcohol consumption. You can also grab our premixed canned cocktails for on the go, wherever you are and wherever you’re going. Easy, right? ！

ISH was founded in Copenhagen, Denmark in 2018 by Morten Sørensen. Morten wanted to make it easy to say “yes” to going out for drinks, and “yes” to a productive day after. That's how ISH was born, a mindful drinking company focusing on providing the best non-alcoholic experiences.

ABOUT ISH
Mindful drinking is an attitude

Mindfulness is all around us, we are mindful about how we eat, how we live and of course how we drink. At the same time we love our wine, spirits and cocktails for their taste and social aspects. When you drink mindfully you are aware about the limitations alcohol have on our daily wellbeing.

Having a drink is more than just a drink. It’s a ritual. We’ve crafted a range of delicious alcohol-free cocktails, shaped by nature from remarkable innovation, that allows for the continued enjoyment of those authentic flavor experiences we know and love. The only difference, is how you feel.

For most, mindful drinking is about moderation rather than abstinence. Leaving you free to share a toast of bubbly among friends. Free to lean back with that glass of wine after a long day, knowing you’ll be ready for the next. Free to have a cocktail-filled night out, and a fresh mind the day after. Free to connect with clarity. And free to choose what feels right for you.

ABOUT ISH
Creating the best non-alcoholic experiences

Our mission is to create the best non-alcoholic experiences by delivering an authentic and satisfying alternative when the occasion calls for a drink. By creating world-class wine, spirits and cocktails we make it easy for anyone to adopt a mindful drinking lifestyle, allowing us to help bridge the gap between good intentions of wanting to consume less alcohol and taking action.

WHAT WE DO

We develop proprietary compounds (our secret sauce) that are added to a water or wine base and thus creating the complex alcohol experience.
We challenge the norm and the obsolete stigmatic mindsetthat non-alc should be less of an experience, by inspiring conscious consumers and industry professionals.
We promote inclusivity through the power of a celebratory toast, uniting us all and breaking down barriers across language, culture and geography.
We take active part in shaping the future of the non-alcoholic category as a founding board-member of ANBA, the Adult Non-alcoholic Beverage Association.

ABOUT ISH
ISH is part of ANBA
Adult Non-Alcoholic Beverage Association

ANBA is the leading voice for the global non-alcoholic beverage category and ISH Morten Lee Sorensen is proud to be on the board.

The Adult Non-Alcoholic Beverage Association advocates and supports the members in creating a world where everyone has access to adult non-alcoholic beverages to enjoy in every social situation.

The mission of ANBA is to promote, protect, and grow the adult non-alcoholic beverage industry with a unifying voice that serves its members from production to marketplace.

ABOUT ISH
One of the world’s broadest and most award-winning brands

ISH was founded in the foodie capital of the world, Copenhagen, Denmark
ISH has won 40+ international taste awards.
ISH offers superior non-alcoholic wine, spirits and cocktails
ISH contributes positively to 13 of the 17 Global Goals.
ISH is served at some of the world’s best restaurants.
ISH has a high customer satisfaction and returning customer rate.

Products
ISH Spirits

MADE IN DENMARK
We craft our spirits just an hour away from Copenhagen, nestled at Oremandsgaard - a cherished, family-owned organic farm with a deep-rooted history spanning five generations within the Hage family.

We take great pride in our partnership with Oremandsgaard, a trailblazer in the realm of organic farming and biodiversity. Their dedication has fostered a flourishing ecosystem with a tremendous wildlife and stunning views.

ISH LONDON BOTANICAL SPIRIT

Non-alcoholic Gin

All natural ingredients

Sugar:0.6 g/100 ml (12 kcal/100 ml)

Vegan & Gluten-free

Award-winning

ISH CARIBBEAN SPICED SPIRIT

Non-alcoholic Rum

Made from de-alcoholized Rum

Sugar:1 g/100 ml (13 kcal/100 ml)

Vegan & Gluten-free

Award-winning

ISH MEXICAN AGAVE SPIRIT

Non-alcoholic Tequila

All natural ingredients

Sugar:0.3 g/100 ml (12 kcal/100 ml)

Vegan & Gluten-free

Award-winning


	Products ISH Wines NON-ALCOHOLIC WINE HAS STEPPED UP Though alcohol-free wine has been made for over a century, little has changed in the central aspects of its production. The various processes of removing alcohol all result in a significant loss of flavour and mouthfeel. Using an innovative modular approach, we can deliver a range of alcohol-free wines that are truly satisfying and low in sugar, compared to most non-alcoholic wines on the market today.
		USA WINE RATINGS All 4 ISH wines have won a Silver medal at the USA Wine Ratings. This recognition is particularly meaningful as it was judged alongside traditional wines by a panel including sommeliers, wine experts, and even one of the world's 409 Master Sommeliers. This accomplishment highlights the exceptional quality of the ISH wines white which we are incredibly proud of.


Château del ISH SPARKLING WHITE/ROSÈ	Château del ISH ESPUMANTE	Château del ISH WHITE

ISH Sparkling White Pinot Blanc & Silvaner ISH Sparkling Rosé Merlot & Pinot Noir Sugar: 3.9 g/100 ml Calories: 20 kcal/100 ml Vegan	Airén Sugar: 4.4 g/100 ml Calories: 24 kcal/100 ml Vegan	Chardonnay Sugar: 2.3 g/100 ml Calories: 15 kcal/100 ml Vegan


Products ISH Cocktails

Alcohol-free ISH SPRITZ French gentian root and quassia bark add bitterness while Italian mandarins, orange and lemon provide the tangy freshness. 30 kcal/100 ml	Alcohol-free ISH MOJITO Our Mojito is crafted using fresh mint, sourced from Morocco, tangy lime and our very own alcohol-free Rum. 38 kcal/100 ml	Alcohol-free ISH G&T Sun-dried juniper berries and coriander seeds from Provence, France come together in this perfectly balanced G&T. 24 kcal/100 ml	Alcohol-free ISH LIME DAIQUIRI Our alcohol-free Rum balanced with Mexican limes and a perfect sweetness. Simple, classic and delicious. 46 kcal/100 ml


	ABOUT ISH ISH marketing
	Influencers and ambassadors promote ISH to their followers on a regular basis. Print ads run in popular media throughout the year. Earned media and press about ISH on an ongoing basis. Brand collabs with Fever-Tree, Manolo Blahnik and others. Events and activations including in-store sampling (We experience a 30% conversion rate on samplings).


ABOUT ISH ISH marketing
ISH does many collaborations with large global brands like Manolo, Mercedes, VW, Ganni


ISH x Manolo Blahnik collaboration in New York together with influencer @Noor (550k followers). The Manolo store now has a built in ISH bar.	ISH x ELLE collaboration in Copenhagen together with Scoop Models and Amnesty International during Fashion Week.	ISH x Mercedes Benz collaboration for their European Roadshow. ISH Founder way also a keynote speaker at the events.


	ISH ON-PREMISE Select on-trade partners

			Alchemist Copenhagen, Denmark Villa Copenhagen Copenhagen, Denmark Sticks & Sushi Denmark


			Palace Helsinki, Finland **FINLAND'S ONLY 2 STAR MICHELIN RESTAURANT SERVES EXCLUSIVELY ISH

			Eleven Madison Park New York, USA WORLD’S BEST RESTAURANT IN 2017. FIRST ISH ACCOUNT IN THE US. The Alina Group Chicago, USA Delta Sky Club** USA



			Maybe Sammy Sydney, Australia

ISH SERVED AT ALL 150 DELTA
1ST CLASS LOUNGES IN THE US.

ISH MEXICAN AGAVE SERVED
AT ALCHEMIST IN COPENHAGEN

CATEGORY INSIGHTS
The future is mindful

The Chinese market is
estimated to be worth
$23.2 bn
over the next decade.
In the last four years,
the country grew at a
CAGR of 11.5% and is
predicted to rise by 10%
(CAGR 2023-2033).

THE MARKET

+40% of consumers
are looking to
moderate their
alcohol consumption

78%
of no/low consumers also
enjoy full-strength alcohol
=
Moderation is key!

THE CONSUMER

Modern, conscious,
life-enjoying audience

Unisex (age 25-44)
Young families
Urban
Busy lifestyles
Health-conscious

They enjoy the ritual of
having a drink and they
enjoy the taste. Whether the
occasion is social or solo,
they don’t want to miss out
on the experience.

THE AUDIENCE

Cheers to social
responsibility

13 of the 17
Global Goals
are undermined
by alcohol.

SOCIAL RESPONSIBILITY

	United Nations The 17 Goals


	ISH core values The ISH brand embodies the values of harmony, freedom, friendship and prosperity in its very essence. Our commitment to harmony is reflected in the way we carefully curate products and promote balance and well-being. We believe in providing choices that align with personal preferences and diverse lifestyles, allowing individuals the freedom to make decisions that resonate with them. This commitment to freedom extends beyond our products to our belief in fostering an inclusive and supportive community where friendship and connection flourish. At ISH, we not only stand for high-quality products but also for a harmonious, free-spirited, and friendly approach to life. Lastly we believe that drinking mindfully can be a path to prosperity and longevity as we become more effective in our day to day life through a well-balanced mind, body and spirit.